As part of the EU’s obligation to be accountable both to European taxpayers and EU partner countries, the visibility of EU-funded initiatives must be assured. Information such as delivery of financial support, donor coordination and aid effectiveness must be made available. Overall, visibility actions related to blending should aim to:
- ensure that all relevant stakeholders are informed about blending operations;
- enhance linkages between EU-funded projects and regional, national and sector strategies;
- increase the attractiveness of blending to bilateral donors, private investors and other potential partners as a way to leverage additional financing;
- boost the overall public profile of the EU in the international community.
For each project financed by LAIF, a communication plan will be prepared by the lead financial institution, in coordination with the EU Delegation at the country level as well as with Project partners wherever relevant, allowing their involvement at key stages of the project having visibility potential.
Specific visibility provisions are included in the Delegation Agreement to be signed between the European Commission and the lead financial institution. For more information read: Chapter 7 (Visibility) and Annex 8 (Sample delegation agreement) of the Guidelines on EU blending operations.
BRANDBOOK
Version 10/05/2019
This brand book presents the visual identity of the EU Latin America Investment Facility. It establishes the basic principles to be applied to all kind of communication products related to LAIF funded initiatives. Its purpose is to give LAIF a recognizable and coherent image when communicating across the different media.
The visual identity is in line with and complementary to the European Commission visual identity manual (http://ec.europa.eu/dgs/communication/services/visual_identity/index_en.htm) and the Communication and Visibility Manual for EU External Actions (https://ec.europa.eu/international-partnerships/comm-visibility-requirements_en).
For more information, please contact us: info@eulaif.eu
COMMUNICATION AND VISIBILITY GUIDELINE
Esta guía ofrece pautas y recomendaciones prácticas sobre cómo gestionar las comunicaciones del Instrumento para Inversiones en América Latina de la Unión Europea (conocido como EU LAIF por sus siglas en inglés), con miras a incrementar el alcance y visibilidad de nuestras acciones.
Asimismo, sirve de orientación para el cumplimiento de los requisitos en materia de comunicación y visibilidad contenidos en los contratos o ‘Acuerdos de Delegación’ con EU LAIF.
For more information, please contact us: info@eulaif.eu
SOCIAL MEDIA MANAGEMENT GUIDELINE
Esta guía ofrece un conjunto de recomendaciones prácticas para gestionar las redes sociales del Instrumento para Inversiones en América Latina de la Unión Europea (EU LAIF)
For more information, please contact us: info@eulaif.eu
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